Nikitha Bobbary

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Impakt — Using AI to improve intentional productivity

With people moving towards intentional living, making vision boards, and setting goals; combined with major distractions and easy access to dopamine, maintaining habits and improving lifestyle has become both a desire and a challenge.

64%

Users feel overwhelmed when translating big goals into daily routines.

7/10

Reported dropping new habits within a month due to lack of guidance or motivation.

85%

Seek more flexibility and emotional support than existing productivity tools provide.

Everyone has a Vision Board

Having a clear mission and vision is easy, but creating and following a detailed roadmap to actually achieve them is a complex challenge.

Atomic Habits Meet PM Frameworks

People can achieve long-term results via. continuous, incremental improvement while maintaining focus. Complex visions are made achievable through consistent execution .

AI to the Rescue

AI creates personalized roadmaps based on user goals and timeframes, generating and tracking consistent daily incremental habits.

UX Detective Mode: On

Quantifying the Challenge

Surveying 28 users, along with a preliminary research of the market space helped understand the depth, and value of the problem.

64%

Users feel overwhelmed when translating big goals into daily routines.

7/10

Reported dropping new habits within a month due to lack of guidance or motivation.

85%

Seek more flexibility and emotional support than existing productivity tools provide.

Solution Valuation

An outline of the solution helps get a good footing in order to research and build further.

Micro-Steps

Breaks goals into easy, manageable actions for steady progress.

Burnout Care

Prompts rest and self-care to ensure sustainable habit building.

Adaptive Planning

Easily adjusts routines when life or priorities shift suddenly.

Pro-Consistency

Softly pushes users to strive to be better, with positive motivation.

User Research Findings

Understanding user struggles with habit formation and productivity tools, proved to be tedious. On interviewing, and surveying over 200 professionals from diverse backgrounds, following insights were obtained.

Pain Points

Difficult to break down large goals into actionable steps

Existing apps trigger guilt for missed days

Lack of personalization or adaptability to changing routines

Progress tracking feels abstract and unmotivating

Big goals overwhelm me. I am usually clueless where to start.

Jin, 26, Health Coach

Missing days makes me quit. Apps don’t support real life.

Maria, 23, Freelancer

My routine changes, and adapting my apps is difficult.

Rohan, 23, SWE

Building habits alone is hard. I want connection and support.

Aisha, 26, Educator

Competitor Analysis

To ensure Impakt offers true value, I compared leading habit and productivity tools, focusing on what busy professionals actually need but rarely get.

Design Magic: Activated

What is Impakt

Though the habit market is broad and competitive, Impakt stands apart by treating users as products, focusing on structured growth with minimal risk of failure. This unique approach demands a focused development strategy — starting with clear KPIs, then translating them into targeted UX solutions.