Designing Impakt — A case study
Designing Impakt — A case study
Designing Impakt — A case study
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Project TL;DR
Design Challenge
I wanted to design a solution that transforms overwhelmed ambitions into achievable actions to fuel real, lasting change.
Design Challenge
I wanted to design a solution that transforms overwhelmed ambitions into achievable actions to fuel real, lasting change.
Design Challenge
I wanted to design a solution that transforms overwhelmed ambitions into achievable actions to fuel real, lasting change.
Role
Product Owner
Role
Product Owner
Role
Product Owner
Timeline
Apr'25 - Aug'25
Timeline
Apr'25 - Aug'25
Timeline
Apr'25 - Aug'25
Tools
Figma
FigJam
Stitch AI
Sprig
UXTweak
Tools
Figma
FigJam
Stitch AI
Sprig
UXTweak
Tools
Figma
FigJam
Stitch AI
Sprig
UXTweak
Target Users
25-35 yr old professionals
64% balance work/life
73% feel burntout
48% trust AI tips
85% use many apps
Target Users
25-35 yr old professionals
64% balance work/life
73% feel burntout
48% trust AI tips
85% use many apps
Target Users
25-35 yr old professionals
64% balance work/life
73% feel burntout
48% trust AI tips
85% use many apps
Platform
Mobile & Desktop
Platform
Mobile & Desktop
Platform
Mobile & Desktop
Core Challenge
64%
Users feel overwhelmed when translating big goals into daily routines.
Users feel overwhelmed when translating big goals into daily routines.
7/10
Reported dropping new habits within a month due to lack of guidance or motivation.
Reported dropping new habits within a month due to lack of guidance or motivation.
85%
Sought more flexibility and emotional support than existing productivity tools provide.
Sought more flexibility and emotional support than existing productivity tools provide.
Impakt addresses these challenges by helping users convert ambitions into simple, adaptive micro-habits utilizing PM frameworks; making growth achievable, sustainable, and kinder to individual well-being.
Impakt addresses these challenges by helping users convert ambitions into simple, adaptive micro-habits utilizing PM frameworks; making growth achievable, sustainable, and kinder to individual well-being.
Value Proposition
Hence, as per the challenges faced and requiring solutions, a set of value propositions were framed for an impactful product
Hence, as per the challenges faced and requiring solutions, a set of value propositions were framed for an impactful product
Micro-Steps
Breaks goals into easy, manageable actions for steady progress.
Burnout Care
Prompts rest and self-care to ensure sustainable habit-building.
Adaptive Planning
Easily adjusts routines when life or priorities shift suddenly.
Community Boost
Connects users to share, encourag, and be accountable.
Research
Understanding user struggles with habit formation and productivity tools, proved to be tedious. On interviewing, and surveying over 200 professionals from diverse backgrounds, following insights were obtained.
Understanding user struggles with habit formation and productivity tools, proved to be tedious. On interviewing, and surveying over 200 professionals from diverse backgrounds, following insights were obtained.
Pain Points
Difficult to break down large goals into actionable steps
Difficult to break down large goals into actionable steps
Existing apps trigger guilt for missed days
Existing apps trigger guilt for missed days
Lack of personalization or adaptability to changing routines
Lack of personalization or adaptability to changing routines
Progress tracking feels abstract and unmotivating
Progress tracking feels abstract and unmotivating
Big goals overwhelm me. I am usually clueless where to start.
Jin, 26, Health Coach
Missing days makes me quit. Apps don’t support real life.
Maria, 23, Freelancer
My routine changes, and adapting my apps is difficult.
Rohan, 23, SWE
Tracking bars feel cold. I need feedback that motivates growth.
Sara, 21, Student
Building habits alone is hard. I want connection and support.
Aisha, 26, Educator
Competitor Analysis
To ensure Impakt offers true value, I compared leading habit and productivity tools, focusing on what busy professionals actually need but rarely get.
To ensure Impakt offers true value, I compared leading habit and productivity tools, focusing on what busy professionals actually need but rarely get.
Landscape
Design Decisions
Onboarding Flow
Onboarding Flow
Fill-in-the-blank patterns, AI-powered suggestions, and mindful affirmation to help users transform aspirational identities into clear, attainable goals
Fill-in-the-blank patterns, AI-powered suggestions, and mindful affirmation to help users transform aspirational identities into clear, attainable goals
Goal Details Screen
Goal Details Screen
Prioritising the features, understanding user needs and organising the data accordingly for maximum impact
Prioritising the features, understanding user needs and organising the data accordingly for maximum impact
Navigation and Flows
Navigation and Flows
Prioritising the features, understanding user needs and organising the data accordingly for maximum impact
Prioritising the features, understanding user needs and organising the data accordingly for maximum impact
Key Takeaway
Users show insights that intuition skips.
Users show insights that intuition skips.
Users show insights that intuition skips.
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