How Pairty Is Flipping $ocial Capital Into the Real Thing
How Pairty Is Flipping $ocial Capital Into the Real Thing
How Pairty Is Flipping $ocial Capital Into the Real Thing
Designed the MVP for the world’s first human venture capital platform, turning authentic relationships and trust networks into investment power. Built from zero, Pairty makes social connections directly fund what matters.
Designed the MVP for the world’s first human venture capital platform, turning authentic relationships and trust networks into investment power. Built from zero, Pairty makes social connections directly fund what matters.
Designed the MVP for the world’s first human venture capital platform, turning authentic relationships and trust networks into investment power. Built from zero, Pairty makes social connections directly fund what matters.
Goal
Goal
Making it easy for anyone to turn authentic relationships and trust networks into tangible backing.
Making it easy for anyone to turn authentic relationships and trust networks into tangible backing.
Making it easy for anyone to turn authentic relationships and trust networks into tangible backing.
Design Insights
Design Insights
Visuals had to keep it real, building trust and clarity, while still flexing the “you’re in the big leagues now” vibe.
Visuals had to keep it real, building trust and clarity, while still flexing the “you’re in the big leagues now” vibe.
Visuals had to keep it real, building trust and clarity, while still flexing the “you’re in the big leagues now” vibe.
Tracked KPIs
Tracked KPIs
Onboarding Completion Rate, Average Connections per User, Monthly Active Users
Onboarding Completion Rate, Average Connections per User, Monthly Active Users
Onboarding Completion Rate, Average Connections per User, Monthly Active Users
Core Challenge
Core Challenge
The professional networking game is broken. Distrust, noise, and profile padding make it almost impossible to build real, high-value relationships online where trust, exclusivity and verified credibility needs to become a norm.
The professional networking game is broken. Distrust, noise, and profile padding make it almost impossible to build real, high-value relationships online where trust, exclusivity and verified credibility needs to become a norm.
38%
38%
Users lose trust in networking apps. Nearly two out of five professionals have less faith in networking platforms year-over-year.
Users lose trust in networking apps. Nearly two out of five professionals have less faith in networking platforms year-over-year.
Spam Overload
Spam Overload
People are buried under connections that go nowhere. Meaningful matches are rare, with platforms prioritizing growth over value.
People are buried under connections that go nowhere. Meaningful matches are rare, with platforms prioritizing growth over value.
70%
70%
Users want premium spaces, with professionals craving exclusive, curated experiences to filter out noise.
Users want premium spaces, with professionals craving exclusive, curated experiences to filter out noise.
Value Proposition
Value Proposition
Designing for Pairty wasn’t about slapping a shiny UI on top and calling it “premium.” It meant sweating the basics—earning trust, cutting the noise, and making every click matter. No shortcuts, no fluff: just ruthless focus on what turns a platform from suspicious to legit, from pretty to powerful.
Designing for Pairty wasn’t about slapping a shiny UI on top and calling it “premium.” It meant sweating the basics—earning trust, cutting the noise, and making every click matter. No shortcuts, no fluff: just ruthless focus on what turns a platform from suspicious to legit, from pretty to powerful.
Elevated Trust
Elevated Trust
Multi-step onboarding—ID checks, social vetting, face verification, background screening.
Multi-step onboarding—ID checks, social vetting, face verification, background screening.
Real Value
Real Value
Users pay for profile verification and consultation with tokens, increasing platform reliability.
Users pay for profile verification and consultation with tokens, increasing platform reliability.
Premium but Transparent Visuals
Premium but Transparent Visuals
No-fuss layouts, clear action paths, trust-forward security cues, with a “big leagues” look.
No-fuss layouts, clear action paths, trust-forward security cues, with a “big leagues” look.
Design Snapshots
Design Snapshots
Key Takeaway
Key Takeaway
Key Takeaway
Staying sharp and learning as you go beats any rigid playbook..
Staying sharp and learning as you go beats any rigid playbook..
Staying sharp and learning as you go beats any rigid playbook..