Nikitha Bobbary
— product designer
I align user behavior, business goals, and product execution for early-stage SaaS products
I align user behavior, business goals, and product execution for early-stage SaaS products
I align user behavior, business goals, and product execution for early-stage SaaS products
4.2 Years Experience
Designed and shipped SaaS products across fintech, AI, ops tooling, and marketplace systems, from 0→1 MVPs to scaled platforms.
4.2YoE
4.2 Years Experience
Designed and shipped SaaS products across fintech, AI, ops tooling, and marketplace systems, from 0→1 MVPs to scaled platforms.
4.2YoE
4.2 Years Experience
Designed and shipped SaaS products across fintech, AI, ops tooling, and marketplace systems, from 0→1 MVPs to scaled platforms.
4.2YoE
72 projects delivered
Projects spanning discovery, validation, growth redesign, workflow systems, and production-ready design systems.
72
72 projects delivered
Projects spanning discovery, validation, growth redesign, workflow systems, and production-ready design systems.
72
72 projects delivered
Projects spanning discovery, validation, growth redesign, workflow systems, and production-ready design systems.
72
85% retention achieved
Redesigned trust and verification systems to eliminate credibility blockers and unlock enterprise monetization.
85%
85% retention achieved
Redesigned trust and verification systems to eliminate credibility blockers and unlock enterprise monetization.
85%
85% retention achieved
Redesigned trust and verification systems to eliminate credibility blockers and unlock enterprise monetization.
85%
0 → 10k user growth
Scaled a SaaS platform from zero to 10,000 users in 1.5 years through structured onboarding, referral redesign, and growth experimentation.
10k
0 → 10k user growth
Scaled a SaaS platform from zero to 10,000 users in 1.5 years through structured onboarding, referral redesign, and growth experimentation.
10k
0 → 10k user growth
Scaled a SaaS platform from zero to 10,000 users in 1.5 years through structured onboarding, referral redesign, and growth experimentation.
10k
Blending strategic thinking with great visual taste.
Blending strategic thinking with great visual taste.
What I Bring to the Team
What I Bring to the Team
What I Bring to the Team
What I Bring to the Team
Research
Discovering real needs and behaviors to guide design decisions, fostering empathy and informed solutions.
Research
Discovering real needs and behaviors to guide design decisions, fostering empathy and informed solutions.
Research
Discovering real needs and behaviors to guide design decisions, fostering empathy and informed solutions.
Research
Discovering real needs and behaviors to guide design decisions, fostering empathy and informed solutions.
Leadership
Aligning founders, engineering, and product around coherent, defensible decisions.
Leadership
Aligning founders, engineering, and product around coherent, defensible decisions.
Leadership
Aligning founders, engineering, and product around coherent, defensible decisions.
Leadership
Aligning founders, engineering, and product around coherent, defensible decisions.
Systems
Thinking in architectures, states, and scalable interaction logic, not isolated screens.
Systems
Thinking in architectures, states, and scalable interaction logic, not isolated screens.
Systems
Thinking in architectures, states, and scalable interaction logic, not isolated screens.
Systems
Thinking in architectures, states, and scalable interaction logic, not isolated screens.
Strategy
Aligning user needs with business goals, creating direction that earns immediate trust and confidence.
Strategy
Aligning user needs with business goals, creating direction that earns immediate trust and confidence.
Strategy
Aligning user needs with business goals, creating direction that earns immediate trust and confidence.
Strategy
Aligning user needs with business goals, creating direction that earns immediate trust and confidence.
Behavior
Designing incentives, trust loops, and feedback mechanisms that shape user actions.
Behavior
Designing incentives, trust loops, and feedback mechanisms that shape user actions.
Behavior
Designing incentives, trust loops, and feedback mechanisms that shape user actions.
Behavior
Designing incentives, trust loops, and feedback mechanisms that shape user actions.
Copilot Money
Led UX design for the Copilot Money landing page, translating a complex personal finance product into a clear, trust-driven, conversion-focused experience.
Solution
Overview
Copilot Money
Led UX design for the Copilot Money landing page, translating a complex personal finance product into a clear, trust-driven, conversion-focused experience.
Solution
Solution
Copilot Money
Led UX design for the Copilot Money landing page, translating a complex personal finance product into a clear, trust-driven, conversion-focused experience.
Solution
Solution
Pairty
Led end-to-end UX for Pairty’s 0→1 MVP, translating an abstract “trust as capital” thesis into a credible, incentive-aligned mobile product across iOS and Android.
Solution
Overview
Pairty
Led end-to-end UX for Pairty’s 0→1 MVP, translating an abstract “trust as capital” thesis into a credible, incentive-aligned mobile product across iOS and Android.
Solution
Solution
Pairty
Led end-to-end UX for Pairty’s 0→1 MVP, translating an abstract “trust as capital” thesis into a credible, incentive-aligned mobile product across iOS and Android.
Solution
Solution
Lessonpal
Led end-to-end product design for Lessonpal, owning core learning, onboarding, support, and operational workflows serving 10K+ global users.
Solution
Overview
Lessonpal
Led end-to-end product design for Lessonpal, owning core learning, onboarding, support, and operational workflows serving 10K+ global users.
Solution
Solution
Lessonpal
Led end-to-end product design for Lessonpal, owning core learning, onboarding, support, and operational workflows serving 10K+ global users.
Solution
Solution
Other Works
Selected product design engagements across SaaS, fintech, AI, and operations platforms, spanning 0→1 builds, growth optimization, and workflow-heavy systems.
Solution
Overview
Other Works
Selected product design engagements across SaaS, fintech, AI, and operations platforms, spanning 0→1 builds, growth optimization, and workflow-heavy systems.
Solution
Solution
Other Works
Selected product design engagements across SaaS, fintech, AI, and operations platforms, spanning 0→1 builds, growth optimization, and workflow-heavy systems.
Solution
Solution
Powered by snacks and Figma.
Loading… forever judging.
Designed with suspiciously high enthusiasm.
Mild chaos, strong opinions.
Pixels behaving themselves (mostly).
Built on caffeine and optimism.
Perfectly normal designer activity.
Official collector of half-baked ideas.
User-friendly, designer-approved.
Dangerously curious.
Built on caffeine and optimism.
Perfectly normal designer activity.
Official collector of half-baked ideas.
User-friendly, designer-approved.
Dangerously curious.
Powered by snacks and Figma.
Loading… forever judging.
Designed with suspiciously high enthusiasm.
Mild chaos, strong opinions.
Pixels behaving themselves (mostly).
Case Studies
The Philosophy
The Philosophy
#1 Change is Human, Design for Humans.
Products should adapt with evolving behavior, not force people to adapt to them. Design must grow the same way humans do: continuously, responsively, and without ego.
#1 Change is Human, Design for Humans.
Products should adapt with evolving behavior, not force people to adapt to them. Design must grow the same way humans do: continuously, responsively, and without ego.
#1 Change is Human, Design for Humans.
Products should adapt with evolving behavior, not force people to adapt to them. Design must grow the same way humans do: continuously, responsively, and without ego.
#2 Decisions Should Serve Evidence, Not Emotion
Opinions are loud, but data is honest. Decisions shouldn’t depend on who argues best, but on what users actually do. Real feedback comes from real behavior.
#2 Decisions Should Serve Evidence, Not Emotion
Opinions are loud, but data is honest. Decisions shouldn’t depend on who argues best, but on what users actually do. Real feedback comes from real behavior.
#2 Decisions Should Serve Evidence, Not Emotion
Opinions are loud, but data is honest. Decisions shouldn’t depend on who argues best, but on what users actually do. Real feedback comes from real behavior.
#3 New Ideas Should Never Break Familiarity
Innovation without familiarity confuses. Familiarity without innovation stagnates. Great design feels new without making people relearn everything they already know.
Innovation without familiarity confuses. Familiarity without innovation stagnates. Great design feels new without making people relearn everything they already know.
Experience
Experience
Experience
Nesaasity
Creative Director
Feb'25 - Dec'25
Started Nesaasity with an intention to build a design agency that actually delivers outcomes, not just invoices—to make founders’ lives easier, products smarter, and bad agencies irrelevant.
Nesaasity
Creative Director
Started Nesaasity with an intention to build a design agency that actually delivers outcomes, not just invoices—to make founders’ lives easier, products smarter, and bad agencies irrelevant.
Nesaasity
Creative Director
Feb'25 - Dec'25
Started Nesaasity with an intention to build a design agency that actually delivers outcomes, not just invoices—to make founders’ lives easier, products smarter, and bad agencies irrelevant.
Focusoft HQ
Design Lead
Jun'24 - Dec'24
First design hire at Focusoft HQ, leading projects in large markets. Created an automated trust system widely adopted by users and improved networking experiences. Led a team and built scalable design systems that boosted engagement.
Focusoft HQ
Design Lead
First design hire at Focusoft HQ, leading projects in large markets. Created an automated trust system widely adopted by users and improved networking experiences. Led a team and built scalable design systems that boosted engagement.
Focusoft HQ
Design Lead
Jun'24 - Dec'24
First design hire at Focusoft HQ, leading projects in large markets. Created an automated trust system widely adopted by users and improved networking experiences. Led a team and built scalable design systems that boosted engagement.
Lessonpal
Product Designer
Dec'22 - May'24
Improved usability for thousands of global users with thoughtful design fixes. Made messaging clearer to reduce support time and improve satisfaction. Helped grow the user base with a smart referral program and led a website migration that cut content creation time significantly.
Lessonpal
Product Designer
Improved usability for thousands of global users with thoughtful design fixes. Made messaging clearer to reduce support time and improve satisfaction. Helped grow the user base with a smart referral program and led a website migration that cut content creation time significantly.
Lessonpal
Product Designer
Dec'22 - May'24
Improved usability for thousands of global users with thoughtful design fixes. Made messaging clearer to reduce support time and improve satisfaction. Helped grow the user base with a smart referral program and led a website migration that cut content creation time significantly.
Student Groups, Startups in College
Design Team Member
Dec'20 - Apr'23
Worked with design teams in student groups like International Relations Cell and Spring Fest, helping build trust with design. Also made logos and decks for friends’ startups. That’s where my design journey began.
Student Groups, Startups in College
Design Team Member
Worked with design teams in student groups like International Relations Cell and Spring Fest, helping build trust with design. Also made logos and decks for friends’ startups. That’s where my design journey began.
Student Groups, Startups in College
Design Team Member
Dec'20 - Apr'23
Worked with design teams in student groups like International Relations Cell and Spring Fest, helping build trust with design. Also made logos and decks for friends’ startups. That’s where my design journey began.
Friction Be Gone
Let’s make your next release unmistakably better.
You’re a lean team with big ambitions, early users to impress, fires to put out, and zero time for a slow designer. I ship fast, and make your product feel alive, lovable, usable, and make it shareable.
You’re a lean team with big ambitions, early users to impress, fires to put out, and zero time for a slow designer. I ship fast, and make your product feel alive, lovable, usable, and make it shareable.
You’re a lean team with big ambitions, early users to impress, fires to put out, and zero time for a slow designer. I ship fast, and make your product feel alive, lovable, usable, and make it shareable.