Blogs Migration
Blogs Migration
Blogs Migration

Drove WordPress to Webflow migration, simplifying content management, reducing dev dependency, and hence cutting blog updation time, and boosting conversions.

EdTech Platform

Client

Product Owner

Role

41% ↓

Blog Updation time (3-1.8 days)

7.4%

Conversions

  • EdTech Platform

    Client

  • Product Owner

    Role

  • 41% ↓

    Blog Updation time (3-1.8 days)

Identifying the Problem

problem

The blog platform’s content management was inefficient, with high external developer dependency on WordPress, resulting in slow blog update times and no measurable conversions from blog visitors.

solution

Propose migrating the blog platform from WordPress to no code website to enable easier content management, reduce reliance on developers, and speed up update cycles—ultimately improving conversion rates.

Solution Snapshots

Setting up Webflow

Heading Levels for Optimised SEO

  • Each page is a unique URL, boosting opportunities for extra keyword targeting and internal linking, further strengthening SEO.

  • Pagination numbers allow search engines to crawl and index deeper pages, helping every post get discovered and included in search results.

SEMRush

Slack

Mailer Lite

Double level categorised posts

  • Clear categories and subcategories make site navigation easy.

  • Search engines use the structures to crawl and index every topic accurately.

  • Organised categories allow deeper internal linking and support features like breadcrumbs, further enhancing SEO and user experience.

Subcategory Pages

Subcategory as Tag

Subcategory Tags

Bread Crumbs

Content Migration

Table of Contents in the Blog

  • When linked properly, the table of contents can surface extra sitelinks in Google results, boosting visibility and click-through rate (CTR).

  • It encourages better use of headings and subheadings, which enhances accessibility and section-level keyword targeting for stronger SEO rankings.

  • By making content more readable and organized, it lowers bounce rates and keeps visitors engaged for longer.

  • When linked properly, the table of contents can surface extra sitelinks in Google results, boosting visibility and click-through rate (CTR).

  • It encourages better use of headings and subheadings, which enhances accessibility and section-level keyword targeting for stronger SEO rankings.

  • By making content more readable and organized, it lowers bounce rates and keeps visitors engaged for longer.

  • When linked properly, the table of contents can surface extra sitelinks in Google results, boosting visibility and click-through rate (CTR).

  • It encourages better use of headings and subheadings, which enhances accessibility and section-level keyword targeting for stronger SEO rankings.

  • By making content more readable and organized, it lowers bounce rates and keeps visitors engaged for longer.

  • When linked properly, the table of contents can surface extra sitelinks in Google results, boosting visibility and click-through rate (CTR).

  • It encourages better use of headings and subheadings, which enhances accessibility and section-level keyword targeting for stronger SEO rankings.

  • By making content more readable and organized, it lowers bounce rates and keeps visitors engaged for longer.

SEMRush

Slack

Designed ToC

Key Takeaway

Be ready to learn new tools. SEO should be high priority!

Be ready to learn new tools. SEO should be high priority!

Be ready to learn new tools. SEO should be high priority!

Ready to scale?

Let's Talk

Ready to scale?

Let's Talk

Ready to scale?

Let's Talk

Ready to scale?

Let's Talk